Client Name: Tri-Lift NC Project: Marketing and Design Services Performed: Branding, website design, and graphic design

Tri-Lift NC has been serving the Material Handling Industry since 1968. Tri-Lift NC is a full service distributor for Clark and TCM forklifts, Genie and Haulotte aerial platforms and a wide range of material handling products and systems. Tri-Lift NC is a company large enough to support extensive material handling equipment needs, yet small enough to provide its clients with local, personalized service.

Lack of an online presence and marketing materials was preventing Tri-Lift NC from growing their business. Tri-Lift NC was in need of a corporate website, marketing materials and business cards. The challenge was to create new marketing tools that would match the existing company identity, yet keep the consistent look across all new materials. Tri-Lift NC was also looking for a way to promote its products online and develop “call-to-action” messages in order to convert their visitors to customers.

The challenge was approached with a comprehensive branding solution. Dynamic Quest was able to design the new material to match the company’s existing image and keep the consistent look across all items. Dynamic Quest has developed an online catalog for used equipment to help Tri-Lift NC promote its products and provide its customers with information they need.

The business solutions provider also implemented a CMS solution, giving Tri-Lift NC the ability to easily update the content throughout the site as well as the online catalog listings. To help Tri-Lift NC with “call-to-action” messages, Dynamic Quest developed multiple forms on the site that allowed the site visitors to request specific information from various departments including parts, services, rentals, and sales. Since the successful launch of the site, Tri-Lift NC relies on Dynamic Quest for web hosting and maintenance along with web statistics to monitor the progress and traffic of the new site.

Branding of Tri-Lift NC resulted in a stronger company image. The online presence improved the company’s visibility and lead to a significant profit increase. The company website not only serves as a great resource for current and potential clients, it is also a marketing tool for Tri-Lift NC reaching new markets and bringing better lead conversions.

From Client’s Perspective:

“I consider Dynamic Quest a key support vendor for Tri-Lift NC, Inc. I have confidence that any problem that we present to the Dynamic Quest team will be handled promptly and professionally. Dynamic Quest has been involved in my IT process, phone system, website, marketing, and documentation. I am sure that Dynamic Quest will be a company that can easily support my company’s growth in the future.”

Bob Bond, President
Tri-Lift NC